Case Study: Engaging PVR fans on Facebook How AliveNow helped get hold of the movie-crazy auditory modality on the PVR Cinemas Facebook varlet. The Challenge PVR Cinemas on Facebook (www.facebook.com/MoviesAtPVR) is the official Facebook page with thousands of fans. PVR approached us to assemble what interesting, creative and viral ideas we had in mind to engage with the bouffant fan base on the page. The listening on the page were young and emergegoing in nature. They also had a passionateness for movies and were fans of many actors, directors, films, and so forth In general we could rank that the companionship level of these fans for movies was high. We came up with a mere(a) but viral industry on Facebook to engage with the audience on PVR and the champion was a huge success! Strategy and approach shrewd that the audience on the PVR page were very passionate nigh movies in general, we decided to reward the ones with the best knowledge of movies, a ctors, directors, etc. We came up with the PVR pip Quotient application. In this application, a exploiter has to reply five simple questions about movie trivia from Bollywood and Hollywood and if they scored 100% they were rewarded with a PVR movie ticket! We used the Facebook application programme and the Facebook Ads platform to reach the right audience and reach out the desired results.

PVR direct Quotient performance - Landing Page performance Landing page Once the substance ab user lands on the page, they rescue to LIKE the page to enter the app and lead begin. If a user doesnt LIKE the page he/she cannot take part in the quiz. Rules subsequently LIKING th e page, the rules of the competition are sho! wn. afterwards reading them, they have to click on NEXT. PVR Film Quotient Application - Take the Quiz Take the Quiz! After Allowing the app on Facebook they will be directed to this page where a user has to click on TAKE THE QUIZ to ferret out out how good their Film Quotient is! PVR Film Quotient Application - say Qs Answering Questions...If you want to get a full essay, consecrate it on our website:
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